march 20, 2019

international day of happiness russia

II Forum
"Happiness as a business model"
Video about the Forum 2019
The key goal of the Forum is to integrate the best practices and approaches in discovering such phenomenon as "happiness" both at personal and corporate levels, to share the tools that encourage and inspire people to feel happy by themselves, to promote a successful business and shape such an environment that makes other people happy.

Forum "Happiness as a business model" is a special highlight and entry point aimed at changing the attitude towards the concept of happiness in Russia, establishing and supporting a community of people that generate a culture of happiness around themselves.

The global mission of this initiative is to promote an idea that the pursuit of happiness is an inherent wish of every person around the globe.

You are welcome to come and bring your friends!

Let's celebrate and cheer ourselves up with Happiness in a very big and cool company!


Looking forward to seeing you on March 20. Happiness is here!

42 Bolshoy Boulevard, block 1
"Skolkovo" Innovation Centre

Prerequisite for participation
yellow or orange article in clothing

Main hall Kazan
09:00 a.m. - Registration of guests. Coach-ride

10:00 a.m. - Ceremonial opening. Welcome speech by Andrey Veber, General Producer of International Day of Happiness

10:20 a.m. - "Plan B. When Plan A does't work", Alexey Goryachev, Entrepreneur, investment banker and investor, managing partner RMG Partners, senior partner RB Partners, head of YPO Moscow, Ambassador Skolkovo Business School

10:35 a.m. - "A drop of happiness", Ludmila Geranina, Coordinator of donor actions of the National registry of bone marrow donors named after Vasi Perevoshchikov

10:50 a.m. - TEDx secret speaker

11:05 a.m. - Discussion panel "How we talk about happiness and what we think about it in reality?

There is a bulk of definitions of the concept "happiness". Happiness tends to transform into a modern brand: everybody speaks about happiness. Commercials promise us happiness in buying another chocolate bar or sweet soda water. Renowned companies start introducing and implementing wellbeing programs for employees and spreading a culture of happiness to build up a strong HR-brand. Officials attempt to outstrip each other competing for happiness indices and use this metrics as a new indicator of success of public administration.
In our panel discussion, we will try to deal open-mindedly with all this mishmash and answer the questions:
  • What does "happiness" truly stand for? What do we really mean when talking about happiness?
  • How does the state of happiness affect our lives? Is it possible to pursue happiness or is it a false goal?
  • What could be and need to be done to shape an environment where people feel themselves happy?
  • What responsibility is borne by opinion leaders, business communities, mass media and the State?
  • Is it feasible to promote Russia into the top ten countries in terms of happiness index (now we rank 49th according to the World Happiness Report and 119th according to the Happy Planet Index)? What can we do or need to do in order to reach the target (top ten)?
Discussion participants:
Mikhail Voronin (Atlantes, Winning the hearts).
Dasho Karma Ura, President of the Center for Bhutan Studies.
Fyodor Shebestov (Odgers Berndtson).
Oleg Volkosh (Presinent of the Mediaplus Group Russia, YPO Russia Chapter Chair).

12:20 p.m. - PUBLIC TALK with Mrs. Okhud Al Rumi (Minister of Happiness, UAE)

3:00 p.m. – Supermarket of Happiness. Presentation of projects and awarding ceremony

4:45 p.m. – Festival of short movies "Happiness is…" with Disney

6:30 p.m. – Workshop "My happy year" with Alexander Dudorov

Stream Speakers
Happy Work forum
Happiness practices for HR professionals
separate registration
Happy Work forum / Happiness practices for HR professionals
Floor 1 Hall Jigme Singye Wangchuck
12:20 p.m. – Discussion panel "Efficiency of investments into happiness of employees: how, when and why"

Discussion facilitator: Tatyana Ananieva, Development Director, "Apostrophe-media", supervisor of intensive "Manager on happiness of employees" at MACS.
Vitalina Levashova, Deputy General Director, Invitro
Julia Voloschuk, HR Director
Andrew Chernukha, Director of the administrative department, Gals-Development
Elena Semenova, Operations Director, AT Group
Lubov Korpacheva, Partner, Cursus

2:00 p.m. - Lunch

3:00 p.m. – Discussion panel with chief executives of the companies "Attractive turquoise": risks and fuck-ups of pioneers".

Moderator: Sergey and Viktoria Bekhterev, Community founders "Business with meaning", facilitators, researchers and consultants on future management systems
Eugenia Tyurikova, Chief of Sberbank Private Banking
Eugene Demin, Co-founder and CEO of Splat Global (speaker to be confirmed),
Anatoly Korotkov, CEO ScrumTrek
Maxim Rogozhko, Co-founder and CEO of OptiCom
Sergey Leonidov, CEO financial aggregator

4:30 p.m. - Break

4:45 p.m. – Workshop "Global trends of wellbeing", Vaagn Manukyan, Ideologist of Lifeaddwiser, career coach and President of the club of graduates from Kingston Business School

6:15 p.m. - Break

6:30 p.m. - Workshop "Secret sauce of and how it is eaten in Russia", Natasha Kotlyarova, Development Director of Delivering Happiness in Russia
Floor 1 Hall Slava Polunin
12:20 p.m. – Workshop "Job for Love or for Money: how to activate the heart of your employees"?, Igor Dubinnikov

2:00 p.m. - Lunch

3:00 p.m. - Workshop "Wellbeing in consulting: what is the secret of happiness", Lubov Silaeva, Development and Training Director, the Boston Consulting Group, Maria Begesh, PhD, Consultant in managing organizational stress and wellbeing",, author of the book "Wellbeing"

4:30 p.m. - Break

4:45 p.m. – Workshop "Wellbeing becoming a nightmare. Fuck-ups in implementing wellbeing programs for employees", Stanislav Nagernyak, Chief Editor of the magazine "Bonuses and benefits"

6:15 p.m. - Break

6:30 p.m. - Workshop "Corporate culture and global trends in anthropopractice", Marc Kukushkin, Training-Boutique, Shareholder, Corporate anthropologist
Forum 2019 Speakers
Panel discussions and workshops (open to all)
Floor 1 Hall Martin Seligman
12:20 a.m. – Discussion panel "How to create happy territories"

Moderator: Tatyana Sokolova, Founder of the Project "Expeditions to Torzhok"
Airat Khairullin, Chief of the city of Almetyevsk (speaker to be confirmed).
Arina Sudakova, Co-owner of Evolution Agency, author of images of Innopolis, IT-parks in Kazan and All-Russian Forum of Living Cities and Сity Development Association (ARGO),
Natalia Ivanovskaya, Territorial Development Expert at the School of Public Administration RANH&GS, Expert of the Commission for Territorial Development of the Public Chamber of the Russian Federation
Maria Kivarina, Head of the Economics Department, Novgorod University, co-author of the method for assessing the level of happiness at the university
Anna Klepikovskaya, Director on development of family tourist complex "Golubino" (Archangel region)

2:00 p.m. - Lunch

3:00 p.m. - Discussion panel "How the art makes people happier: whether the Russian cultural institutions have appealing practices in place"
Moderator: Anastasia Elaeva, Strategic consultant and Creative Partnership Segment Manager of Grayling Agency
Marina Elzesser, Deputy General Director for Education and Publishing Activities of the State Tretyakov Gallery
Dmitry Barsenkov, Deputy Director of the Museum of Russian Impressionism,
Veronika Kandaurova, PR director of MMOMA,
Sergey Inkov, conductor of the Musical Theater,
Anna Azarnova, Follow Art project leader
Marina Loshak, Director of the Pushkin State Museum of Fine Arts (speaker to be confirmed) and others

4:30 p.m. - Break

4:45 p.m. - Discussion panel "Non-profit sector and Business. What is happiness in business charity? "
Moderators: Alexandra Borisova, Founder of the Personal Charitable Consultant "Give yourself", in the past - Director for Development of the StartTrack crowdfunding platform, FRII
Katya Pal - founder of the non-Culinary Club "Kings and Cabbage", In the past - Director of Development for WWF Russia
Elena Smirnova - Director of the Sozidanie Charitable Foundation,
Alexander Nanenin - D-Group.Social Partner Relationship Manager,
Oxana Sinelnikova - D-Group.Social Project and Program Coordinator,
Olga Fler - Founder & CEO of the charity project Meet For Charity,
Irina Baranova - Managing partner and co-owner of the recruiting company NGRS (NextGeneration Recruitment Services)
Galina Pakhomova - Project Coordinator, Life Line Foundation,
Svetlana Tomashevskaya - Director of the Charity Foundation for the Development of Inclusion in Sport More Than You Can,
Victor Kondratenko - Founder of the sports studio ZARYAD and the network helfi cafe Holy Basil ,.
Anastasia Plotnikova - Partner Programs Director, Inlavka Company - a network of furniture and interior items salons,
Olga Pozdeeva - Head of the Charity Foundation "River of Childhood"

6:15 p.m. - Break

6:30 p.m. - Interactive workshop "9 dimensions of happiness"
Lev Gordon - Co-founder of the All-Russian Forum of Living Cities and the Association for the Development of the City (ARGO)
Marina Demchenko is a holistic marketing coach, expert in holistic and flexible management of herself, team, company and organizational contexts
Maria Vasilyeva - an expert in communications and personal development, political and executive coach. Ex-Deputy Head of the Department for Improvement of the Executive Authorities of the City of Moscow in the Office of the Mayor of Moscow
Anatoly Balyaev - writer, storyteller, business consultant
Dmitry Ponomarev
Yuri Aistov
Floor 3 Hall Viktor Frankl
12:20 a.m. – Discussion panel "How for an official or a corporate manager to stop being unhappy?"
Andrey Wolf – motivation speaker, consultant, ex-Vice-President of the Organizational Committee "Sochi-2014", RF State Duma Deputy, Director of the Department of RF Ministry of Culture and Mass Communications
Larisa Zelkova – Senior Vice-President of MMC "Norilsk Nikel"
Irina Kibina – business mentor, ex-Vice-President of TNK-BP, Evraz Group, Sun Interbrew
Irina Plesheva – Minister on social communications of the Moscow Region Government
Alexander Barannikov – coach, partner of BLD Coaching & Consulting, ex-Deputy Chief of Staff of Deputy Chairman of RF Government, RF State Duma Deputy

2:00 p.m.- Lunch

3:00 p.m. – Workshop"I realize the meanings or how to make an employee happy?", Natalya Shonina, expert in transforming companies into a best workplace and Eugenia Ozernaya, Chief of the Corporate Culture Development Department, Ingosstrakh company

4:30 p.m. - Break

4:45 p.m. – Workshop "And happiness in private life", Yana Leikina, psychologist, coach, expert on relationships in media space and in life

6:15 p.m. - Break

6:30 p.m. – Workshop "How to enjoy training? Path of a heutagog", Anastasia Engel, manager of Heutagogy Laboratory affiliated to the chair of creative and cognitive methodologies of OEAEP Faculty of Corporate Communications
Forum 2019 Speakers
Floor 2 Workshops (open to all)
Floor 3 Hall Serotonin
12:20 p.m. – Workshop "Neurophysiology of corporate happiness: how to establish a comfortable incentivizing environment in a company", Eugenia Lyubko, HR-gamificator, entrepreneur, founder and managing partner of gamification governance system, author of the book "Easy gamification in governance"

2:00 p.m. - Lunch

3:00 p.m. – Workshop "Happiness is not in balloons. When labor productivity and happiness of employees are aligned", Ekaterina Terentieva, Founder of ETeam

4:30 p.m. - Break

4:45 p.m. – Workshop "50 bright shades: management of life experience", Sergey Krivoborodov, Trainer-consultant of the GC "Institute of Training - ARB Pro", specialization - system and creative thinking

6:15 p.m. - Break

6:30 p.m. – Workshop "Practices of well-being. Scientific psychology and neuroscience about happiness ", Ekaterina Onokoy, Neuropsychologist, training specialist, co-founder of projects CogA and Be smart. I open to people the endless possibilities of their brains
Floor 3 Hall Daniel Gilbert
12:20 p.m. – Workshop-film training "Film as a source of happiness", Nikolay Dann, Director of the International Film Festival "Zero Plus", online-cinema theatre, director, author of the media project PRODEVELOPMENT, producer, public figure

2:00 p.m. - Lunch

3:00 p.m. – Workshop "Accomplishment of desires", Tatyana Muzhitskaya. Fairy. Psychologist. Writer. Bard

4:30 p.m. - Break

4:45 p.m. – Workshop "Resource of negative emotions for self-discovery and happiness", Alexey Zakrevsky, Expert in emotional intellect, author of a toolkit for psychologists and coaches

6:15 p.m. - Break

6:30 p.m. – Workshop "Practice of joy. Integral approach to happiness", Oleg Nikolaenko, physician, entrepreneur, author of "Books of Joy", creator of the Project Happylog and Elena Oleshkevich, journalist, editor, creator of the project Happylog

Floor 3 Hall Mihaly Csikszentmihalyi
12:20 p.m. – Workshop "Humor as anticipation of happiness", Karina Basharova, business coach of chief executives, mediator, producer.

2:00 p.m. - Lunch

3:00 p.m. – Workshop "Happiness is DramaFree", Caitlin Walker, World Famous Facilitator, Author of "System Modeling" ™, Svetlana Shapovalyantz, Founder of the Project Ancora Imparo

4:30 p.m. - Break

4:45 p.m. – Workshop "Awareness of emotions as a way to become a little bit happier. Global drama of emotional intellect", Sergey Shabanov, Expert in emotional intellect, author "Emotional intellect. Russian practice"

6:15 p.m. - Break

6:30 p.m. – Workshop "Happiness to be holistic: Employee Journey Map and natural system of training", Ludmila Morozova, methodologist and founder of SPB TRAINING, expert in strategic development of organizations and personnel

Floor 3 Hall Tony Shej
12:20 p.m. – Workshop "How critical mentality hinders in our lives", Margarita Fullvary Ivanova, business coach

2:00 p.m. - Lunch

3:00 p.m. – Workshop "Playing happiness inwardly", Julia Chukhno, Executive and business coach, mentor, expert in systematic follow-up of changes

4:30 p.m. - Break

4:45 p.m. – Workshop "Сommonplace human happiness: where to look for, how to accept, where to bring and whom to share with", Maria Dolgacheva, Traveler, manager, trainer, coach, mother of two teenagers

6:15 p.m. - Break

6:30 p.m. – Workshop "Happiness with meaning", Denis Kotov, entrepreneur, public figure, founder of the Petersburg book network "Bookvoed"
Floor 3 Hall Endorfin
12:20 p.m. – Workshop "Leader and team happiness", Konstantin Borisov, Founder of CEO recruitment company "Support Partners". Anchor of one of the best TV programs on HR management "Cases. HR" on WBC channel. Member of the General Council "Business Russia"

2:00 p.m. - Lunch

3:00 p.m. – Workshop "Habit? Fortunately! ", Svetlana Landa, PCC ICF executive coach, leading Russian expert in the field of Life Work Balance & Mindfulness
4:30 p.m. - Break

4:45 p.m. – Workshop "Performance of the improvised theater Playback # 01 and master class based on it", Nina Garbuzova and Olga Smirnova, co-founders of the Playback theater # 01, leading art master classes for life and business

6:15 p.m. - Break

6:30 p.m. – Dance-motor coaching, Pavel Alekhin, Coach, teacher of dance improvisation and conscious dance
Gaming techniques of Forum 2019
Territory of games (open to all)
The Challenge
Come to the halls of games and obtain gaming experience and real results for life. We selected different games: dealing with beliefs (convictions), goals and life balance.
Floor 3. Hall Dopamine 2 этаж
12.20-2:00 p.m.

Olga Cherkashina,

Coordinator of a network of consultants on organizational development, master of gaming technologies, existential coach
3.00-4.30 p.m.
Сausal intellect

Zhanna Zavialova

Сand.Sc. (Psychology). Author of the Games of Causal intellect, Emotional intellect, author and manager of the International Business Coach School ICBT
4.45-6.15 p.m.
Say "YES" to life

Anastasia Tarkharova-Ivanova
Founder of the Project "Say "YES" to life", energy coach, trainer and consultant on stress resources, Master's Degree in Psychology

6.30-8.00 p.m.

Stas and Eugene Grinberg

Managing partners of the "Coaching Center of Stanislav Greenberg", the creators of the games "Metaphoria", the "Company Values Map", the "Project Values Map"
Floor 3. Hall Oxytocin
12.20-2.00 p.m.
Who drives me?

Natalya Galkina

Certified business coach, T&D expert-methodologist
3.00-4.30 p.m. UniversUm

Ludmila Dzherikh

Author of the coaching methodology "UniversUm"®. Faciliator, business coach, game practitioner. Director of the company "PRObusiness- gaming solutions"
4.45-6.15 p.m. Path to the goal

Lubov Belyaeva

Owner of the training center "Growth Factor", develop of business games and mass media expert
6.30-8.00 p.m.
"Time for yourself"

Vladimir Mironov

Psychologist, igropraktik, gamifikator and business consultant
Buy a ticket
Join the happiest people on earth!
Prerequisite for participation: you should wear, at least, one yellow or orange article in clothing! J

This year the organizational fee for participation in the Forum – 500 rubles.

What does happiness mean to you?
The speakers and guests of our previous Forums told about their concept of a "happy man". And what will be your answer?
Participation packages
Prerequisite for participation - yellow or orange article in clothing
Novice happy man
500 rubles
All free sections are available
Communications with 2000 participants
Participation in open panel discussions
The entire gaming track and participation in any game

Organizational fee
Professional happy man
9800 rubles
All options from the basic package + participation in fee-based workshops and panel discussions
Basic package
Happiness Expert
14800 rubles
Basic options + participation in all workshops + videos of all master-classes
42 Bolshoy Boulevard, block 1, "Skolkovo" Innovation Centre, Moscow
A detailed description of how to get there by public transport link here
Happiness Forum Team
We exert all our efforts to ensure that on March 20 you can confidently say:
я #самыйсчастливыйчеловекназемле
Andrey Veber
General Producer
Natasha Chetskaya
Operations Director
Sasha Dudorov
Moderator, facilitator
Dmitry Romensky
Technical Director
Nikolay Dann
Happy cinema
Igor Dubinnikov
Speaker, Leader of the project Lesson Happiness
Maria Karotam
Partner Coordinator
Irina Vakhnyuk
Work with information partners
Olga Reshetnikova
Sports Producer
Olga Parzani
Regional Coordinator
Evgenia Dmitrieva
Panel discussion producer
Yeghia Chaparyan
Responsible for the Coach-ride
Svetlana Tomashevskaya
Volunteer Coordinator
Olga Ladoga-Yachmenyova
Track "Games" "Happiness in Knowledge", advertising support
Marina Demchenko
Methodology of regional projects
Olga Kornilova
Chat bot activity coordinator
Второй форум
"Счастье как бизнес-модель"